Follow-up Forever: The real key to Effective Marketing |
| | What is the REAL purpose of follow-up? When should my first follow-up message go out? Immediately. If you obtained a lead from your website, make sure they instantly receive an email from you. If you purchase your leads, get in touch with them right away. If you spoke to a prospect in person or on the phone, send them a follow-up message. Don't give them time to forget about you. Start building that relationship right now. How frequently should I follow up with my contacts? When first marketing to a lead or customer, it's all right to send them several sequential emails. Remember, the average person needs to hear your message seven times before they buy. Follow up regularly during the first year of contact. After that you can include them in a less frequent campaign. How long should I continue to follow up? Follow up should continue indefinitely. If you have a system in place, this should be a simple task. It never hurts to stay in touch. After all, you can never guess when a prospect will be ready to buy. If you take the time to consistently follow up with ALL your prospects and customers, you will be adding hundreds, even thousands of dollars to your bottom line. If you would like more information on how you can use a system to follow up, please feel free to contact me. We can set up an appointment to show you strategies on how to make this process easy for you. Brought to you by Stephanie Arwine, Journey to Success Coaching www.journeytosuccesscoaching.com 817-230-4618 stephaniearwine@journeytosuccesscoaching.com “I work with high achieving goal setters who know what they want, and I help them get there.
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