
Share this post and help spread the love! Setting social media goals that are the right balance of realistic and challenging is incredibly difficult. For those of you just starting out on social media, or those who haven’t been tracking your previous social media results very diligently, it can feel especially confusing. Establishing new goals might seem like a daunting task, but in reality, it’s very manageable, especially for small businesses. But as with all business strategies, you want to have a solid understanding of how your actions will help you achieve larger business goals. Small businesses often don’t have the luxury to try new things on a whim. You have to be acutely aware of the risks associated with every strategy executed — especially ones that require a considerable time or money investment. Here are 3 questions you need to ask when creating social media goals: 1. What is the purpose of using social media for your business? To figure out what your return on inv
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